Digital Marketing Insights

Every business, organization, or company needs a suitable online presence of its own.

Often, the size or level of the website is actually determined by the size or complexity of the organization. For those of you who do not know what different levels of websites are out there, we have created this article to explain them to you in detail. We believe that every business functions at a different level and hence, it is important for you to design your websites according to the level at which the business is currently in.

What’s more, along with choosing the right type of website, you would also need to keep the future growth of your business and website in mind. Hence, choosing a website to which you can keep adding more features to would be a smart move. So as your business evolves, so will your website.

Here are the standard different levels of websites available for various sizes of businesses and organizations. Some of these features are more cost effective and involve less work. Others cost a bit more but are also more SEO-friendly and come with an easy-to-use content management system

Splash / Cover Page

A splash or cover page is a very basic form of a web page that is usually used by individuals or startups who want to share their basic company or organization information. This type of page also includes some way for site visitors to leave their contact information or request more information, namely some way to convert visitors into leads.

The page consists of very minimal details and information that is relevant to the visitor.

While this type of page is often temporarily used to convey preliminary messages while you’re larger or full-scale site is being built or as a section of a larger site to capture leads, it can also act as a very cost effective measure to get a basic online presence.

Single Page, Brochure Style Website

This is another simple site and one which is very easy to maintain. It’s perfectly suitable for growing businesses or mid-level enterprises. This level of a website contains multiple navigation tabs which are anchored to text throughout the single page site, allowing visitors to easily navigate the site with a few clicks and some scrolling.

There is quite a limited amount of space on this modern form of a website, hence if you are thinking of using this, then your content would need to be minimal, concise, and to the point.

For some examples, please check out I & M Welding and Sue Panattoni.

Classic Five Page Website

There are the standard five-page websites for those businesses who want to be a bit more elaborate about their business. This type of website contains the basic five pages of a website, namely Home, About Us, Products / Services page, Contact page and either a blog or a gallery page.

If you want to tell your customers more about your company, your vision, mission or would want to explain to them a bit more about your products and services, then you should opt for a five-page website. This kind of site is also great for non-profit organizations, or even well-established firms to use as their main business website.

Here is a great example of a five-page website for FFunCredit.

Medium Level Website

A medium level website is the next best website type. Such sites are perfectly suitable for both medium and large size companies who have a lot of products and services to offer their website visitors. The website usually has about ten different pages, which is more than enough for any company to share all the information they want about the products or services offered. This type of website is also commonly used by non-profit organizations.

As a mid-level company grows and has lots more to offer people, their site can be upgraded to an enterprise level website.

Be sure to check out the sites of Shakespeare on the Saskatchewan and Clearlite Glass.

Enterprise Level Website

For companies that have large scale operations, perhaps across multiple geographic locations, and offer multiple types of products and services, an enterprise level website be best suited to them.

This type of websites comes with more than ten web pages to accommodate plenty of content which large companies want to share with their audience on a daily basis. It can often allow for multiple levels of website administrators as well. What’s more, a company can also maintain a database or an archive where they can upload content like such as member information, blogs, newsletters, brochures, etc. 

Enterprise level websites are usually very customized to suit business or organization functions and often integrates easily with the existing systems. They are future-forward and striving to solve business issues while improving efficiencies.

For some examples of enterprise level websites, feel free to check out Schulte and Saskatchewan Indian Institute of Technologies

Web Application

If you want to take your website to the next level, then you should think about creating a mobile app for it. In case you are in the business of selling a ton of products or services online (such as clothing or online educational courses), then opening an app for mobile internet users would be the next logical step. Users of the app can log in to this online portal at any time directly from their smartphones and make use of the service.

Web apps are usually customized for the individual based on the user’s interactions with the app and are used primarily to allow the user to perform actions.


It is up to you to decide what level your company is currently at and choose a website type accordingly. The higher the level of your site, the better will be your search engine optimization as websites with lots of useful content tend to attract more online visitors.

Be sure to let us know in the comments section below how you chose the level of your website!

Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.

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