[Ep 35] News this week! Facebook’s insightful industry report, Closed captions introduced on Facebook Live broadcasts, Pinterest’s latest video ad enhancements to reach out to more pinners and 2 Web Design’s Digital Bootcamp on June 22, 2017 – an opportunity to fast track your digital marketing skills! Make your mark in the digital world around you in just 2 minutes with these bytes. Every Tuesday at 2:22.
Pinterest Makes Video Ads More Effective
May 24, 2017 – Instagram has enabled for you to find all the stories related to your interests. You’ll see a new story ring at the top of Explore filled with stories happening near you.
And, soon you be able to search stories through hashtags. When you search for a hashtag, you may see a story ring at the top of the page filled with stories using that hashtag.
Start adding location sticker or hashtag to your story, say if you’re hosting an event or conference, and you might be discovered in the larger story.
Facebook’s Interesting Industry Report
May 25, 2017 – Facebook’s recent industry report analyzed beauty conversations on Facebook and Instagram and found out “18% increase in mentions of beauty, a 20% increase in mentions of makeup and a 16% increase in mentions of skincare.”
The data is based on a survey of 3,648 female beauty shoppers across the UK, France, Germany and the UAE.
Some interesting insights from the study are-
- 45% of beauty shoppers agree that their mobile device (smartphone or tablet) is quickly becoming their most important shopping tool
- Nearly three quarters (72%) of beauty shoppers have been influenced by digital at some point in the path to purchase
- Millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration
What does it mean for you?
Think Mobile | Post where on relevant digital channel | Focus on inspiring your audience
Closed Captions in Facebook Live
June 6, 2017 – To make their content more accessible online, Facebook is rolling out closed captioning for Live video! While it was entirely possible for you to add captions to videos before, these are captions for Live video.
Facebook has found out that more people engage more with videos that have captions!
2 Web Design Presents Digital Bootcamp YXE 2017
June 6, 2017 – 2 Web Design brings you a one-day workshop intended to fast track your digital marketing skills and help you transform your business.
When– 22nd June
Where – TCU Place, Saskatoon
Cost – $147
BOOK NOW to take advantage of the early bird discount of $97!
Sessions by leading entrepreneurs and business owners will focus on building traffic, expanding brand awareness, improving online reputation, and gaining insight into today’s digital age.
You will learn to:
- Build brand awareness
- Use digital platforms to increase, track, and measure ROI
- Build stronger relationships through storytelling and video
- Understand why referrals and reputation are key
- Learn techniques and tools to use to track and analyze data
And, participate in networking opportunities.
Until Next Tuesday…
Hopefully, these news bytes to take your digital marketing to the next level! Subscribe to our free monthly newsletter.