Digital Marketing Insights

Just imagine if your smartphone could transform itself into a watch? Wouldn’t that be pretty awesome? Well, it turns out this could be a reality as early as next year…

Travel back 15 years and make a list of the gadgets you used to have. I was 16, so I had a walkman and to my recollection that was it. I didn’t have a cellphone – I got that when I was 18 – and discman’s we’re still relatively expensive. Now, fast forward to today and count the amount of gadgets you have at home or that are spilling out of your pockets.

We have laptops, MP3 players, smartphones, tablets, smart TVs, and now Google Glass – there’s probably a bunch of stuff I’ve missed out too. You’d think we’d be contempt with this, but nope – we need more stuff to sync, charge, and weigh us down.

At the start of the year, Jeabyun Yeon, a designer from the country that brought us LG, Samsung, and Psy, showcased his concept for a bendable smartphone – the Limbo – that could transform itself into a watch. Now, the world is currently alight with the idea of the “SmartWatch” – a trimmed down version of a smartphone in watch format – but the Limbo would serve both purposes.

It would have all the functionality of a smartphone, and then if and when you felt like sticking your smartphone on your wrist, you’d attach it to the accompanying wrist cradle (or “credle”) and I don’t know, go for a jog?

I’ll be honest, I’m on the fence with this idea. Don’t get me wrong, I think the technology behind it is great, but I haven’t worn a watch in a long time – I think I was 14 when I last wore one. And, I have a feeling it’ll be a little bulky – a 4.3-inch display hanging off your arm. But, that’s not to say people won’t buy it.

Samsung is reportedly working on a similar idea – producing displays from flexible plastics instead of glass – and Apple posted a “Display Specialist” job which to some means that they MUST be working on this idea too.

What’s your opinion? Kudos for the idea, but would you actually buy one?

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Mouneeb is an experienced digital marketing strategist with a passion for helping clients achieve their goals online. With over 15 years of experience in designing, developing, and managing a team that develops top-notch web projects, he brings a wealth of information to the teams that he leads and the leaders that he follows.
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