[Ep 16] Online Shopping behaviours, branding tips, and social media updates. Become the go-to social media and digital marketing guru in less than 2 minutes. Published every Tuesday at 2:22.
Adobe Unwraps Holiday Shopping Behaviours
Jan. 17, 2017 – Looking for suggestions and strategies to rock 2017’s holiday marketing? Who am I kidding? You’re just finally getting recovered from 2016’s holiday campaigns… I know. I know.
Despite the fact that it doesn’t seem like a great time to start planning, there is no time like the present! (Heh. You get what I did there? A little holiday humour for ya.) But in all seriousness, NOW is the best time to reflect on all the ups and downs of your own past marketing attempts and optimize for the future.
“Smartphones played a role in holiday shopping, but conversions 
still lagged that of desktops @AdobeInsights #marketing” Click to tweet
Google Defines Crawl Budget
Jan. 16, 2017 – If you really want to know what the definition of it is… head over to their article. I’m just here to let you know that:
“Q: Is crawling a ranking factor?
A: An increased crawl rate will not necessarily lead to better positions in Search results. Google uses hundreds of signals to rank the results, and while crawling is necessary for being in the results, it’s not a ranking signal.”
If you don’t know, now ya know.
Adobe Shares Next Level Branding Tips
Jan. 12, 2017 – Twitter teamed up with Adobe to inspire you with some new ideas to take your brand to the next level in 2017. Basically… tl;dr:
- focus on the “why”
- be consistent
- use video
- be creative
- review & adapt
Instagram Brings Ads & Insights to Stories
Jan. 11, 2017 – In addition to bringing in viewing insights (data from stories, etc.) SOON you will also be able to run full screen ads in stories!
Instagram claims to be providing unmatched targeting, reach, and measurement capabilities to make ads personally relevant to all the people you want to reach.
“One in five stories on Instagram gets a direct message from its viewers” Click to tweet
Facebook Launches Journalism Project & Related Updates
Jan. 11, 2017 – New year, new Facebook! Just kidding — but they really have added a ton of features recently. For complete list of updates check out:
- Live Updates for Publishers
- Audience Network Update
- Facebook Journalism Project
- Multiple Instant Articles
If you want the deets without all the meat (tl;dr):
- video metrics will be available for profiles with 5000+ followers
- ability to pin comments when live streaming to increase awareness
- creating permalink for videos to easily direct people towards a live broadcast
- “advertisers who opt into Audience Network can reach 16% more people on average than they could by advertising on Facebook and Instagram”
Pinterest Shares Marketing Trends
Jan. 10, 2017 – Sneak peek at what Pinterest predicts will be the top marketing trends to watch in 2017? Here it is, Saskatoonians, ladies and gents:
- Creativity will drive new growth
- High-utility content will take center stage
- Distributed content is the future
- Measurement will shift to first touch
Tom Brady Picks New Social Network
Jan. 6, 2017 – A bit ago, our buddy Brady let his avid followers know that he was planning to join a new social network. See his engagement on the original post?
Check out the engagement he garnered with the video that followed, when he actually made the decision: 1.8 M Views, 23K Comments, 63K Reactions.
What am I getting at here (besides the fact that the Pats are obviously my fav!)?
If you’re stumped for your best channels for social marketing, start somewhere such as Facebook and ask your fans for suggestions from there!
Until next Tuesday…
Hopefully, these news bytes will take your digital marketing to the next level! If you love these updates, please share it on Facebook!
What news have you found to be game changing this week? Please feel free to share in the comments.
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