I’ve been really getting into analytics lately.

There is just something satisfying about connecting numbers with reasons and reasons with numbers, creating meaningful patterns, and painting a vast picture of your efforts. I have just compiled and analyzed a ton of data about the sites that we have launched in the past year to find out the top 3 website features as requested by you–our lovely customers!

Responsive Web Design

It should be no surprise that many people these days use their cellphones to browse the web.

In fact, the latest research shows that 60% of all internet users access the web through their mobiles or smartphones¹. So what this means is that when you decide to create or recreate your website, you will need to bear in mind that the majority of your website traffic is going to come from mobile internet users.

Therefore, it would be best if your website makes use of a responsive web design, so that will be compatible for viewing on all kinds of mobile devices and smartphones.

What a responsive web design does is that it adjusts its dimensions to fit the screen of the mobile device on which it is being viewed. Ordinary sites that don’t have this intelligent design will not display properly when people try to view it on their smartphones. 

Why should you care?

95% of websites we launched this year used responsive design.

Well, besides the helping you get more traffic from mobile users, having a responsive web design for your site is also good for SEO. Search engines like Google prefer displaying responsive websites first on their results pages as these web designs offer a great user experience for mobile internet users as well as desktop². This feature is also very future forward, fitting common screen sizes, which is why top brands of various industries are choosing to make or update their websites using responsive design. 

Blog / News Component

A blog or news component adds some substance to your site. It is one of the best ways to connect with customers and find new clients. Blogs you to share interesting and informative articles compelling visitors to stick around just a little bit longer and maybe even return more frequently.

Why should you care?

71% of websites we launched this year had a blog or some sort of news component.

Once search engines take notice of this increased flow of traffic to your site they will help you position your brand as a thought leader by giving it a top rank on its organic search results. In addition to this increased visitor traffic, you will also get plenty of new leads of prospective customers. Your website is bound to increase in rankings when you regularly update your blog with compelling content. 

Social Media Integration

Social media a popular channel that you can use to communicate with your audiences, you can get their valuable feedback or suggestions that you can use to improve your products or services. 

When you decide to start your website or give it an overhaul, (if you don’t have them already) you may also need to create social media accounts on platforms like Twitter, Facebook, Google+, etc. You can integrate or feed these platforms into your website so that you can interact and engage with your audience in real-time.

Why should you care?

95% of websites we launched this year had social media integrations.

The important thing here is to make sure that you integrate the social media buttons to your website, so that whenever a visitor wants to visit your company’s social media pages, they can simply click those buttons and get redirected to the respective social media channel.

You could even include social media share buttons along with every article or blog so that visitors who like your blog can easily and instantly share it with their friends on their social media pages.

Moreover, social media platforms also help you boost SEO by helping your company get plenty of mentions among those channels. This even increases your company’s digital footprint on the internet, thereby helping it stay on top of rankings. Also, once your company’s social media channels become more and more popular, you will be able to gain a huge following and thus generate more potential leads.

Are you with us?

We hope that you consider adding these popular features to your website if you don’t have them already as they are sure to improve user experience and boost traffic.

References:

1. All the Responsive Web Design Statistics You Need – https://www.bopdesign.com/bop-blog/2015/02/responsive-web-design-statistics/

2. Finding more mobile-friendly search results – https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html